Information About Visit Tuolumne County
As the role of the Destination Marketing Organization (DMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance economic growth by responsibly increasing tourism to Tuolumne County.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing Organization (DMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Visit Tuolumne County Bylaws and Board of Directors
Click Here to View the VTC Bylaws
2025-2026 Board of Directors:
Executive Board:
Ryan Reis - Chairperson
Represents District 4 Lodging: Don Pedro Recreation Agency
Joseph Mathiesen-Powell - Vice Chair
Represents District 5 Lodging: Chicken Ranch Casino Resort
Jan Verhage - Treasurer
Represents At Large: Sierra Repertory Theatre
Directors:
Vacant
Represents District 1 Lodging:
Vacant
Represents District 2 Lodging:
Athena Low,
Represents District 3 Lodging: Mi Wuk Village Inn
Luis Torres,
Represents District 3 Lodging: Black Oak Casino Resort
Teri Marshall,
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Vacant,
Represents District 5 Lodging
Katie Fromm,
Represents Attraction: Dodge Ridge Mountain Resort
Karen Mariano-Luckhardt,
Represents At Large: Inner Sanctum Cellars Winery and Tap Room at Basecamp
Sam Segerstrom,
Represents At Large: Coldwell Banker Segerstrom Real Estate
Jason Banks,
Represents At Large: Central Sierra Broadcasting
Katie Dunn,
Represents Restaurant/Retail: Sonora Chamber of Commerce
Advisory (Non-Voting)
Supervisor Steve Griefer: Tuolumne County Board of Supervisors
Council Member Bess Levine: City of Sonora City Council
Aaron James, Partnership & Outreach Coordinator: Stanislaus National Forest
Benjamin Cossel, Public Affairs Officer: Stanislaus National Forest
Len Otley, President: Tuolumne County Lodging Association
Scott Gediman, Assistant Superintendent for Public & Legislative Affairs: Yosemite National Park
Ron Kopf: Tuolumne County Business Council
Alternates
Supervisor Aniah Kirk: Tuolumne County Board of Supervisors
Board of Directors and Other VTC Meetings
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
Marketing Meeting:
Reports and Plans
