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As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County
Judy Grossman - Vice Chairperson
At-Large: JG Designs & Brush & Cork
Stephanie McCaffrey - Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast
Directors:
Launa Valente
Represents District 2 Lodging: Lazy Z Resort
Alison Daniels,
Represents District 3 Lodging: Century 21 Wildwood Properties
Kathy Hakl
Represents District 4 Lodging: Best Western Plus Sonora Oaks Hotel & Conference Center
Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Vacant
Represents District 5 Lodging:
Zac Broxham, Local Collective
Jeff Hauff, Dodge Ridge Ski Area/Dodge Ridge Campgrounds
Ryan Reis, Don Pedro Recreation Agency
Emily Gatesman, Sierra Repertory Theatre
Click here to review the current and past Visit Tuolumne County Annual Reports.
View the 2021-2022 Destination Marketing Plan
2021-2022 VTC Destination Marketing Plan
February Marketing Meeting
Thursday, February 17, 2022; 1:00pm
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