Information About Visit Tuolumne County
As the role of the Destination Marketing Organization (DMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing Organization (DMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Visit Tuolumne County Bylaws and Board of Directors
Click Here to View the VTC Bylaws
2024-2025 Board of Directors:
Executive Board:
Ryan Reis - Chairperson
Represents District 4 Lodging: Don Pedro Recreation Agency
Hanna Craig - Vice Chairperson
Represents Attraction: Dodge Ridge Mountain Resort
Stephanie McCaffrey - Secretary/Treasurer
Represents At Large: McCaffrey House Bed & Breakfast
Directors:
Ginger McKinsey,
Represents District 1 Lodging: Heritage Inn Yosemite/Sonora
Launa Valente,
Represents District 2 Lodging: Lazy Z Resort
Casie Schornick,
Represents District 3 Lodging: Century 21 Wildwood Properties
Luis Torres,
Represents District 3 Lodging: Black Oak Casino Resort
Teri Marshall,
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Todd DeRemer,
Represents District 5 Lodging: Chicken Ranch Casino Resort
Zac Broxham,
Represents Restaurant/Retail: Local Collective/KW Real Estate
Karen Mariano-Luckhardt,
Represents At Large: Inner Sanctum Cellars Winery and Tap Room at Basecamp
Jan Verhage,
Represents At Large: Sierra Repertory Theatre
Sam Segerstrom,
Represents At Large: Coldwell Banker Segerstrom Real Estate
Board of Directors and Other VTC Meetings
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
Marketing Meeting: June 19, 2025. Visit Tuolumne County Headquarters.
Tuolumne County Tourism Summit: October 16, 2025 at Chicken Ranch Casino Resort.
Reports and Plans
