Current Travel Conditions - Yosemite Day Use Reservations Required Weekends in February

As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.

Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.

Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.

Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.

Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.

Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.

Click Here to View the VTC Bylaws

2022-2023 Board of Directors:

Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County

Ryan Reis - Vice Chairperson
Don Pedro Recreation Agency

Stephanie McCaffrey - Secretary/Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast


Launa Valente
Represents District 2 Lodging: Lazy Z Resort 

Casie Schornick
Represents District 3 Lodging: Century 21 Wildwood Properties

Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge

Represents District 4 Lodging: Vacant

Eric Barbaro
Represents District 5 Lodging: Chicken Ranch Casino

Zac Broxham
Local Collective

Karen Mariano-Luckhardt
Inner Sanctum Cellars Winery and Tap Room at Basecamp

Jan Verhage
Sierra Repertory Theatre

Hannah Craig
Dodge Ridge Mountain Resort

Sam Segerstrom
Coldwell Banker

Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm. 

Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora

Marketing Meeting: February 15, 2024, at 1:00 PM at the VTC Headquarters.

Annual Reports

View the VTC Annual Reports Here


View the 2022-2024 Strategic Plan

View the 2022-2024 Destination Marketing Plan

Marketing Reports for City of Sonora

View the VTC Marketing Reports for City of Sonora

Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

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