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As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.

Mission Statement:
To enhance economic growth by increasing tourism to Tuolumne County.

Vision Statement:
The VTC is the premiere authority for marketing Tuolumne County’s tourism assets and is looked to for leadership in all areas of destination management.

Strategic Statement:
As an effort to align with DMMO trends, the VTC takes an active role in industry conferences, accreditation programs, continued education, multi-year planning and strategic partnerships. The VTC will always look for ways to build on past and current success.

Community Statement:
The VTC supports the community through a Community Sponsorship program to leverage marketing dollars and assist various groups in their promotion of tourism. Additionally, the VTC Team takes pride in being a part of Tuolumne County by volunteering talent and resources to help make a vibrant and thriving community.

Inspiration Statement:
The VTC Team appreciates the specialness of this place we live and is passionate about and inspired by High Sierra Adventures, Yosemite Explorations and Gold Country Discoveries that abound throughout Tuolumne County. 

Visit Tuolumne County Bylaws and Board of Directors

View the VTC Bylaws

2020-2021 Board of Directors:

Katie Dunn - Chairperson
Represents District 1 Lodging: The Carriage House on Barretta

Judy Grossman - Vice Chairperson
At-Large: JG Designs & Brush & Cork

Stephanie McCaffrey - Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast


Launa Valente
Represents District 2 Lodging: Lazy Z Resort 

Jeff Hauff
Represents District 3: Dodge Ridge Ski Area/Dodge Ridge Campgrounds

Kathy Hakl
Represents District 4 Lodging: Best Western Plus Sonora Oaks Hotel & Conference Center

Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge

Rhiannon Montgomery
Represents District 5 Lodging: Columbia State Historic Park Lodging

Zac Broxham, Local Collective

Alison Daniels, Century 21 Wildwood Properties

Ryan Reis, Don Pedro Recreation Agency

Scott Viets, Sierra Repertory Theatre


July 2021 VTC Board Of Directors Meeting
Thursday, July 15, 2021; 1:00pm
July 2021 VTC Board of Directors Meeting Agenda

August Marketing Meeting
Thursday, August 19, 2021; 1:00pm


View the Tuolumne County Visitors Bureau's 2019-2021 Annual Budgets
VTC 2019-2021 Budget 

View the 2018-2021 Destination Marketing Plan
Destination Marketing Plan 2018-2021

Click the link below to view the most recent Visit Tuolumne County Annual Report

VTC 2019-2020 Annual Report

Previous Year's Annual Reports:

VTC 2018-2019 Annual Report Summary
VTC 2018-2019 Annual Report-Full Report
VTC 2018-2019 Annual Report Highlight Video

2017-2018 VTC Annual Report Summary
2017-2018 VTC Full Annual Report

2016-2017 VTC Full Annual Report

2015-2016 Annual Report Summary(5 MBs)
2015-2016 Full Annual Report

Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

800-446-1333 | 209-533-4420
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