As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County
Ryan Reis - Vice Chairperson
Don Pedro Recreation Agency
Stephanie McCaffrey - Secretary/Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast
Directors:
Launa Valente
Represents District 2 Lodging: Lazy Z Resort
Casie Schornick,
Represents District 3 Lodging: Century 21 Wildwood Properties
Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Represents District 4 Lodging: Vacant
Eric Barbaro
Represents District 5 Lodging: Chicken Ranch Casino
Zac Broxham
Local Collective
Karen Mariano-Luckhardt
Inner Sanctum Cellars Winery and Tap Room at Basecamp
Jan Verhage
Sierra Repertory Theatre
Hannah Craig
Dodge Ridge Mountain Resort
Sam Segerstrom
Coldwell Banker
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
Marketing Meeting: April 18, 2024, at 1:00 PM at the VTC Headquarters.
