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Yosemite Gold Country High Sierra

As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.

Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.

Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.

Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.

Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.

Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.

Visit Tuolumne County Bylaws and Board of Directors

View the VTC Bylaws

2020-2021 Board of Directors:

Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County

Judy Grossman - Vice Chairperson
At-Large: JG Designs & Brush & Cork

Stephanie McCaffrey - Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast


Launa Valente
Represents District 2 Lodging: Lazy Z Resort 

Alison Daniels, 
Represents District 3 Lodging: Century 21 Wildwood Properties

Kathy Hakl
Represents District 4 Lodging: Best Western Plus Sonora Oaks Hotel & Conference Center

Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge

Rhiannon Montgomery
Represents District 5 Lodging: Columbia State Historic Park Lodging

Zac Broxham, Local Collective

Jeff Hauff, Dodge Ridge Ski Area/Dodge Ridge Campgrounds

Ryan Reis, Don Pedro Recreation Agency

Scott Viets, Sierra Repertory Theatre

Click here to review the current and past Visit Tuolumne County Annual Reports.


July 2021 VTC Board Of Directors Meeting
Thursday, July 15, 2021; 1:00pm
July 2021 VTC Board of Directors Meeting Agenda

August Marketing Meeting
Thursday, August 19, 2021; 1:00pm


View the Tuolumne County Visitors Bureau's 2019-2021 Annual Budgets
VTC 2019-2021 Budget 
(Pre Covid-19)

View the 2018-2021 Destination Marketing Plan
Destination Marketing Plan 2018-2021
(Pre Covid-19)

Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

800-446-1333 | 209-533-4420
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