As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County
Ryan Reis - Vice Chairperson
Don Pedro Recreation Agency
Stephanie McCaffrey - Secretary/Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast
Directors:
Launa Valente
Represents District 2 Lodging: Lazy Z Resort
Casie Schornick,
Represents District 3 Lodging: Century 21 Wildwood Properties
Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Represents District 4 Lodging: Vacant
Eric Barbaro
Represents District 5 Lodging: Chicken Ranch Casino
Zac Broxham
Local Collective
Karen Mariano-Luckhardt
Inner Sanctum Cellars Winery and Tap Room at Basecamp
Jan Verhage
Sierra Repertory Theatre
Parkyre Zelinsky-Salcedo
Royal Olive Manor
Hannah Craig
Dodge Ridge Mountain Resort
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every month except December at 1:00pm. Note: the September 2023 Board Meeting is cancelled.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
