Current Travel Conditions

As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.

Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.

Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.

Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.

Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.

Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.

Click Here to View the VTC Bylaws

2022-2023 Board of Directors:

Katie Dunn - Chairperson
Represents District 1 Lodging: Airbnbs of Tuolumne County

Ryan Reis - Vice Chairperson
Don Pedro Recreation Agency

Stephanie McCaffrey - Secretary/Treasurer
Represents District 3 Lodging: McCaffrey House Bed & Breakfast


Launa Valente
Represents District 2 Lodging: Lazy Z Resort 

Casie Schornick
Represents District 3 Lodging: Century 21 Wildwood Properties

Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge

Represents District 4 Lodging: Vacant

Eric Barbaro
Represents District 5 Lodging: Chicken Ranch Casino

Zac Broxham
Local Collective

Karen Mariano-Luckhardt
Inner Sanctum Cellars Winery and Tap Room at Basecamp

Jan Verhage
Sierra Repertory Theatre

Parkyre Zelinsky-Salcedo
Royal Olive Manor

Hannah Craig
Dodge Ridge Mountain Resort

Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every month except December at 1:00pm. Note: the September 2023 Board Meeting is cancelled.

Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora

Annual Reports

View the VTC Annual Reports Here


View the 2022-2024 Strategic Plan

View the 2022-2024 Destination Marketing Plan

Marketing Reports for City of Sonora

View the VTC Marketing Reports for City of Sonora

Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

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