Community Investment Program

Events · Marketing Programs · Destination Development · Destination Stewardship

Visit Tuolumne County (VTC) has a long history of supporting non-profit and for-profit events within Tuolumne County either through marketing funds or sponsorships. The Community Investment Program (CIP) creates a formal avenue for VTC to support local events or other destination activities by reinvesting dollars into those activities that support the VTC mission. VTC CIP is intended for projects that attract out of town visitors, drive overnight stays, generate a strong visitor economy midweek and during off-peak times in addition to enhancing overall experiences for both visitors and locals.

CRITERIA

Requirement for Applicants:

• Projects must complement Visit Tuolumne County Mission and Vision
• Provide the Demographic of Event Attendees
• Demonstrate a return on investment

Project must:

• be put on by a Tuolumne County based organization
• attract new and repeat visitors
• take place in Tuolumne County
• create awareness of and/or have positive economic impact to Tuolumne County
• support multi-day stays; events that will encourage midweek and off-season (October- April) visitation will have greater consideration
• strengthen the VTC brand
• strengthen the overall sustainability of tourism in Tuolumne County

Project leads:

• must present a marketing plan and budget showing how VTC funds will be used (include requested amount; funds must be used for marketing – not facilities, infrastructure, overhead or salaries)
• may be asked to present in-person about the project to the VTC Board of Directors
• must provide a follow-up post event report
• Follow-up shall include a written report outlining:
• number of attendees at event broken down by in-county and out-of-county (as much as possible)
• money raised by the event, gross and net
• how VTC was promoted through the event
• plans for the event’s future

Click Here to Download the Application