Community Investment Program

Events · Marketing Programs · Destination Development · Destination Stewardship

Visit Tuolumne County (VTC) has a long history of supporting non-profit and for-profit events within Tuolumne County either through marketing funds or sponsorships. The Community Investment Program (CIP) creates a formal avenue for VTC to support local events or other destination activities by reinvesting dollars (up to $2,500) into those activities that support the VTC mission. VTC CIP is intended for projects that attract out of town visitors, drive overnight stays, generate a strong visitor economy midweek and during off-peak times in addition to enhancing overall experiences for both visitors and locals.

CRITERIA

Requirement for Applicants:

• Projects must complement Visit Tuolumne County Mission and Vision
• Provide the Demographic of Event Attendees
• Demonstrate a return on investment

Project must:

• be put on by a Tuolumne County based organization
• attract new and repeat visitors
• take place in Tuolumne County
• create awareness of and/or have positive economic impact to Tuolumne County
• support multi-day stays; events that will encourage midweek and off-season (October- April) visitation will have greater consideration
• strengthen the VTC brand
• strengthen the overall sustainability of tourism in Tuolumne County

Project leads:

• must present a marketing plan and budget showing how VTC funds will be used (include requested amount; funds must be used for marketing – not facilities, infrastructure, overhead or salaries)
• may be asked to present in-person about the project to the VTC Board of Directors
• must provide a follow-up post event report
• Follow-up shall include a written report outlining:
• number of attendees at event broken down by in-county and out-of-county (as much as possible)
• money raised by the event, gross and net
• how VTC was promoted through the event
• plans for the event’s future

Please contact Lisa Mayo with any questions: lisa@gotuolumne.com, 209-533-4420

Download the Community Investment Funds Information and Application