Visit Tuolumne County is pleased to announce that Visit California has released the 2018* Travel Impact Report prepared by Dean Runyan Associates. The research results for Tuolumne County are worth celebrating. The numbers from 2017 to 2018 demonstrate a substantial increase in direct travel spending, employment and tax revenue at both the state-level and county-level.
*2019 Economic impacts available in May 2020.
Travel Impacts for Local Businesses:
Lodging: $76.4 million
Food Service: $74.5 million
Food Stores: $11.4 million
Local Transportation & Gas: $28.8 million
Arts, Entertainment & Recreation: $35.6 million
Retail Sales: $26.9 million
Transient Occupancy Tax Collected in 2018:
Tuolumne County (unincorporated): $4.5 million
City of Sonora: $434,000
About the Transient Occupancy Tax
- Transient Occupancy Tax (TOT) is paid by visitors to our County and is a benefit to everyone who lives in Tuolumne County and the City of Sonora.
- Visit Tuolumne County is funded by 25% of the collected TOT, allowing Tuolumne County to be marketed as a tourist destination across multiple channels nationwide and internationally.
- 75% of the collected tax revenue goes towards infrastructure, parks and other important public services.
- TOT dollars are the only tax dollars that stay 100% local!
- The tax is collected from guests who stay at our local hotels, motels, B&Bs, vacation rentals, cabins and other short-term lodging.
- TOT is not a tax on businesses.
- The collection of TOT reduces the tax burden for local residents.
- TOT rate in Tuolumne County and in incorporated Sonora is 10%.