Tourism Marketing District updates and information will be shared at the Tourism Summit and Luncheon on October 17, 2024 at Chicken Ranch Casino Resort. Register Here by October 11th.

What is a Tourism Marketing District?

A Tourism Marketing District, also known as a Tourism Improvement District, is a stable source of funding marketing efforts designed to increase occupancy and room rates for lodging businesses. Funds raised through a small assessment on lodging stays are used to provide services desired by and directly benefiting the businesses in the district.

What are the advantages of a TMD?

• They provide a stable funding source for tourism promotion
• They are designed and created by those who pay the assessment
• They are governed by those who pay the assessment
• Funds cannot be diverted for government programs

Take a look at the TMD Feasibility Study for Tuolumne County here.

Questions can be directed to:

Lisa Mayo, VTC President & CEO: lisa@gotuolumne.com

Tourism is the number one industry in Tuolumne County. Visit Tuolumne County (VTC) promotes economic growth to Tuolumne County through marketing the County to potential visitors. If you have a local business, then tourism is your business!

Sign up for the Tourism Summit and Luncheon on October 17, 2024 here!

View our mission, Board of Directors, annual reports, marketing plans here.

View benefits of being a Visit Tuolumne County partner here.

View Travel Impacts for Tuolumne County here.