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Visit Tuolumne County Tourism Summit, Awards, & Partner Showcase Information

October 15th, 2026

Chicken Ranch Casino Resort
Conference Center 

The Visit Tuolumne County Tourism Summit is back!
Hear from top professionals in the travel and tourism industry as they share valuable insights, news, and updates about the tourism landscape in Tuolumne County and California. Join us in celebrating the 2026 Tourism Industry Awards winners!


Topics and speakers for 2026 VTC Tourism Summit:

9:00–9:30am – Registration & Networking

9:30am – Welcome | VTC Team Updates & Board Introductions

9:45am – Picture This! Film + Tourism = A Magical Mélange 

with Matt Stiker - SVP of Brand Strategy, KHM & Grant Armstrong - Award-winning film Art Director and Production Designer, credits include The Batman, X-Men: First Class & more!

10:30am – Luxury is a State of Mind: What is the New Luxury Travel & How to Work with Tour Operators 

with Eric Wagner, President – Strategic Partners – the Americas with JourneyLabel, a luxury travel company specializing in highly personalized and experiential travel for discerning travelers. 


11:00am – The Ultimate Playground: Insights, Trends, and Opportunities from Visit California

Lynn Carpenter, Senior Vice President of Marketing for Visit California will present the latest news, international and domestic visitor trends, programs that attendees can get involved in and more!

12:00pm – Lunch & Awards Presentation

1:00pm – KHM Agency, VTC Team

 Tony McDaniel - Director of Destination Strategy, Laurie Armstrong Gossy - VTC Publicist, Lisa Mayo, President & CEO - Visit Tuolumne County, Amariah Richards - VTC Business Development Manager, Myrka Cringle, Marketing & Communications Manager, Visit Tuolumne County 

1:45pm – Rowing Forward Together

Panel with District 4 Supervisor Steve Griefer, Teri Marshall - Director of Marketing & Communications, First Light Resorts & Ryan Reis, Recreation Director, Don Pedro Recreation Agency

2:30pm – Striking Gold: Working With Influencers 

with Amariah Richards - Business Development Manager, Visit Tuolumne County, Myrka Cringle - Marketing & Communications Manager, Visit Tuolumne County & Ethan Sandberg -Digital Media Manager, Dodge Ridge Mountain Resort

3:00pm – Closing remarks from the Visit Tuolumne County team

*Speakers subject to change

Pricing: $50 for partners | $60 for non-partners
*All attendees must prepay - no payment at the door. REGISTRATION FOR THIS EVENT HAS CLOSED. IF YOU'D LIKE TO BE ADDED TO THE WAITLIST, PLEASE CALL 209-533-4420

Don't miss this opportunity to connect with fellow tourism professionals, gain fresh insights, and celebrate the people driving tourism forward in Tuolumne County!

Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

800-446-1333
209-533-4420
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