Membership Application

Joining Visit Tuolumne County has many benefits. The exposure, leads and networking opportunities that come with membership can mean more business for you.

We help visitors find your business and enhance business opportunities and economic prosperity in our region. Members help fund our efforts and we develop tools, tips and resources to help you succeed!

To join, please fill out and submit the form below, and submit payment either by check to the address below or call us with a credit card number at 209-533-4420.

To update your current membership information, click here.

Membership Benefits:
Tourism is the number one industry in Tuolumne County. Visit Tuolumne County (VTC) promotes economic growth to Tuolumne County through marketing the County to potential visitors.  If you have a local business, then tourism is your business!  Join us and be part of a dynamic organization that is here to help all of Tuolumne County prosper through tourism.

Here are just some of the Benefits of Partnering with VTC

• Your literature distributed in VTC Visitor Information Centers (Sonora and Groveland). Over 17,000 visitors annually between the two Visitor Centers. (Note: Currently the Tuolumne County Visitors Centers are closed to the public as a result of the Covid-19 pandemic; however staff is available by phone to answer visitor questions and to make referrals)
• Listing and photo on VTC's VisitTuolumne.com + Booking Referral Engine capabilities for Tuolumne County lodging members
• Listing in annual Tuolumne County Vacation Planner. May be viewed and downloaded online. 50,000 printed and distributed through (For 2021, only business name, physical address, phone number and website will be listed):
  • High-traffic Bay Area locations (Peet’s Coffee, BART Stations, Whole Foods and more!)
  • Reader response to VIA, Sunset, Yosemite Journal and online requests
  • Travel and Adventure Shows in the Bay Area and Los Angeles
  • San Francisco Visitor Information Centers
  • Oakland and San Jose Airport International Airports
  • California Welcome Center at Pier 39
  • In-market partner businesses and regional visitor information centers
• Co-operative marketing promotions at little to no cost 
• Members are referred to first when visitors inquire about lodging, dining, shopping, attractions, etc.
• Members are highlighted in media and tour outreach.
• VTC submits major County events to websites, magazines and other publications
• VTC maintains a Calendar of Events on VisitTuolumne.com – Partner events are always welcome!
• VTC represents the County at travel shows, lifestyle shows, and tour operator/travel agent summits.
• Member businesses are highlighted through social media including Facebook, Twitter and Instagram.

VTC promotes Tuolumne County to key markets statewide, nationally and internationally.  Multi-platform marketing plan includes:  Website, mobile and tablet sites,  social media, Annual Vacation Planner, media outreach, tour operator outreach, familiarization trips, print, online, radio and a variety of partnership projects.  In addition the VTC provides opportunities throughout the year to inspire businesses on a number of travel trending topics. VTC houses the Film Commission and works to promote Tuolumne County as a multi-opportunity destination for all kinds of filming.

Membership Fee Structure:

General Partnership:
$150 General Annual Partnership Dues

Approved Non-Profits: $75

Campgrounds:  
$150 (Includes up to 5 individual campgrounds; add $75 for additional campgrounds. Call for more information.)

Lodging Properties:
1-15 Rooms:  $150
16-25 Rooms: $200
26-65 Rooms: $250
66+ Rooms: $400

*Lodging Properties not subject to paying Transient Occupancy Tax pay appropriate number of rooms category plus $3/room.

Membership is renewed in July each year. If you join at another time, we will retroact any membership fees already paid.

Make checks payable to Tuolumne County Visitors Bureau and send to:
Visit Tuolumne County
attn:  Membership
P.O. 193 S Washington St
Sonora, CA  95370